When we think about “medium” many of us would think of the media that we use to send or receive the message or information. E.g. CDs, MP3, radio, TV, YouTube videos, newspaper etc. … But can the medium define as a message?
What I think is the medium can change the message. In this fast changing world technology are changing all the time from CD to MP3, from mobile phone to smart phone, and from photography to videography. The technologies make everything easier for use to procreate the message and sometime it can change the meaning of the message. For example, the song “Feel Good Inc.” by Gorillaz, 2005 is aim to give the meaning about the political and social. This song also has been reuse in the movie call “Strombreaker”, 2006. It is a comedy action movie. In this case the song only give the exciting feeling to the audiences. This has show that the medium can change the message. Another example is from Federman, M. (2004) is work “What is the Meaning of the Medium is the Message” He have said, “Putting the two together allows people to jump to the mistaken” and have said that people tend to look at the medium but ignore the message.
From my perspective is the medium is message and it change the meaning of the message but this does not mean that the message is the medium.
Federman, M. (2004) “What is the Meaning of the Medium is the message”