This week lecture topic is ‘The Attention Economy and The Long Tail Effect’. The lecture cover about legacy media – new media channel, data storage, long tail effect, and more. One on the term that I’m not quite understood is the big “Long Tail”. This is the blog to outline the Long Tail.
What is it? It is a theory that uses to explain in what way the Internet has impact economics [Chris Anderson, 2006]. For example, in the film industry the head is a films store where they only sell popular films due to the shelf space [has 10 customers] where as the long tail is an online file service such as; Netflix, Amazon, etc. have wider variety goods [has 10 or more content, each has 1 or more customers [niche markets]]. Being said that the long tail making more money from many different niche markets than one large market.